About Soothfeel

Soothfeel started in 2020 with a pair of women's running shorts and one complaint about them: nowhere to put a phone. The first pair we were happy with had a liner, a zipper pocket on the back and a waistband wide enough to stay put, and everything since has come from the same habit of fixing one thing at a time.

We registered the Soothfeel name and the flame mark the following year, and the range grew from shorts into the rest of an active day. Tennis dresses with the shorts and the bra built in. Cargo capris with six pockets for a trail. Sun shirts rated UPF 50+ for the hours between. Men's golf pants and joggers that stretch like sweatpants and read as trousers.

The rule we use when we add a piece is short. It has to do one job well, and its page has to say what that job is. A 3 inch running short is fast and cool and it is not a hiking short. A fleece-lined jogger is a January garment and it is too warm by lunch indoors. Saying so costs a sale now and then, and it is how a catalogue stays worth reading twice.

Pockets are the thing we care about most, and the thing photographs show least. So every Soothfeel page lists the pocket count and where the zipper is, next to the inseam and the lining, before the colours. If a page does not mention a pocket, the honest reading is that we could not confirm one.

Fabric is stated where the maker states it, in the percentages from the label, and the stretch in a pair is the spandex number. Under five per cent a garment holds its shape and forgives little. Between five and fifteen it stretches and recovers, which is where most of this range lives. Above that you are in swim and compression territory.

Sizes run from XX-Small to 3X-Large across most of the women's range, from Small to 3X-Large across the men's, and the golf pants add waist sizes in inches. Each department page filters by size first, because a style you cannot buy in your size is not a style, it is a photograph.

The site is organised two ways because people shop two ways. One axis is the garment: shorts, pants, skirts, dresses, tops, sun, swim, layers. The other is the day: running, the gym, the court, the trail, the water, the sun, the cold and the hours in between. The same piece can appear under both, and the activity pages gather rated and pocketed pieces from every department.

We do not run a shop of our own. You buy every piece through our retail partner, and the buttons open the exact item in the exact colour you chose here. Prices move with the season, so we refresh ours on a schedule and print the date of the last refresh on one page rather than promising a number we cannot hold.

What we will not do is tell you a piece does something it does not. No rating is a warranty, a built-in bra is light support and not a sports bra, and a quick-dry capri is not a rain pant. Soothfeel is for moving through a whole day in one set of clothes, and the pages here exist so you can pick that set once and get on with the day.